Sony continues Bravia color ad campaign

The by far most talked about commercial for the last 12 month has been Sony's hundreds of thousands of colorful rubber balls bouncing in slow-motion down the streets of San Francisco for their Bravia LCD TV series.

Now, agency Fallon London is finalizing the follow up to the success with the help of 70,000 liters of paint and loads of explosives to completely cover a skyscraper in vivid colors.

Chances are this sequel will become the next hyped commercial to spread through the web just like the first one did. Viral marketing 'like no other'...

The spot will air in September, the creation of the new add can be seen here:

http://www.bravia-advert.com/